The Kalibrate retail round-up: November 2023

Shake Shack, now 500 locations strong, keeps learning and growing

QSR’s magazine’s deep dive into Kalibrate Client Shake Shack’s continued success tells us a lot of what we’ve known for years – they’re a talented team that deliver excellent product that their customers love, and they’re going to get even bigger and better. It’s great to read more about the details of their strategy– with added servings of innovation.

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‘A lot quieter’ Black Friday brings out discount hunters

Reuters has collated some interesting industry stats on Black Friday activity suggesting a ‘subdued’ year compared to past editions. Some voice the view that shoppers already ‘have what they want’, with inflation and higher interest rates tempering spending behavior.

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Winners and losers of Black Friday 2023

Continuing the theme, RetailDive’s round up of winners and losers of Black Friday is worth your attention. The nugget that mobile device shopping is expected to overtake desktop this year demonstrates the improvements retailers have made to their e-comm offers in recent years.

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Booths supermarkets to ditch self-checkouts in north of England stores

The march towards interaction-less grocery has been halted – for one supermarket chain in England at least. Regional operator Booths (28 stores) has elected to remove self-checkouts from all but two of its locations. The chain is responding to customer feedback that experience is improved by the human touch. The start of a trend?

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Three ways to link in-store experiences to profits

Retail week has a good write-up of Maze’s take on how to measure the impact of experience on profits. With more and more retailers investing in experience, it’s good to see data-led approaches touted as critical in understanding success.

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