Using Mass Mobile Data, our customer transfer report is a vital decision-making tool when seeking to analyze how your sites will be impacted by new deployments. The reports provides:
- An sales impact percentage estimate based on our transfer methodology which factors in residential/non-residential journeys, proximity to site, drive time and complexity, and other sister units
- A cannibalization impact estimate by block group, showing where the new site will take most customers from the existing unit
- Demographic analysis of the impacted and proposed sites’ trade areas including population, household income, age, household size and more.
