The link between fuel sales and in-store sales
The link between fuel sales and in-store sales — and how it can be used to increase profitability
Changes in consumer behavior and the rise of alternative fuels have propelled a decline in fuel volumes globally. The way fuel retailers traditionally generate profit is shifting and will continue to adapt in the coming years. In a world where the fuel and convenience revenue mix is changing, looking at your entire site holistically can drive performance improvements across the board.
With the right insight — fuel, and specifically fuel price — can be used as a lever to increase convenience store revenue, and boost overall site profitability.
Changes in consumer behavior and the rise of alternative fuels have propelled a decline in fuel volumes globally. The way fuel retailers traditionally generate profit is shifting and will continue to adapt in the coming years. In a world where the fuel and convenience revenue mix is changing, looking at your entire site holistically can drive performance improvements across the board.
With the right insight — fuel, and specifically fuel price — can be used as a lever to increase convenience store revenue, and boost overall site profitability.
How can the link between fuel and in-store sales be used to increase total site profitability - A Kalibrate Case Study
Understanding how fuel sales and in-store sales are intrinsically linked can help both fuel and convenience managers to create strategies that increase overall profitability. By taking a deeper look, analyzing the situation site by site and adapting your strategy to the conditions of each site can have a huge impact.
In this webinar, Kalibrate’s John McMullen and Matteo Locane explore a recent real-life case study to demonstrate the value of the Fuel Store Link. In this case, adopting the approach discussed in the video generated an annual profit increase of over $1,500,000.
Understanding how fuel sales and in-store sales are intrinsically linked can help both fuel and convenience managers to create strategies that increase overall profitability. By taking a deeper look, analyzing the situation site by site and adapting your strategy to the conditions of each site can have a huge impact.
In this webinar, Kalibrate’s John McMullen and Matteo Locane explore a recent real-life case study to demonstrate the value of the Fuel Store Link. In this case, adopting the approach discussed in the video generated an annual profit increase of over $1,500,000.