Meet the Kalibrate team: Brad Jones, Sales Executive (Asia-Pacific)

At Kalibrate, we believe our success is driven as much by our people as our technology. Here, we meet Brad Jones, our Sales Executive for APAC (Asia-Pacific), and find out more about his role at Kalibrate.

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What’s your role at Kalibrate?

My role is Sales Executive for the Asia-Pacific region and I work out of our office located in Melbourne, Australia.

What does a typical day look like?

I talk regularly with fuel retailers in the Asia-Pacific region to understand their pricing and network planning needs, and then aligning Kalibrate’s products to solve their challenges. Based on their requirements, I then offer specific and detailed advice to help them further.

Why did you choose to join Kalibrate?

We are living in a world of so much data. Being able to use that data to make better decisions is vitally important. Kalibrate are industry specialists in helping fuel retailers use data to maximise returns and execute against strategy.

What is your background prior to joining Kalibrate?

My hometown is Melbourne and I have been working with fuel retailers across Asia Pacific for five years and visited over 18 countries. I have experience across many different types of solutions for fuel retailers including the development of mobile apps, wet stock management and network connectivity.

Prior to focussing on the fuel retail industry, I held roles with a global payments company and at one of the largest banks in Australia.

In 2010, I completed my Masters of Business Administration (MBA) which was completed as part-time and outside of work hours.

Which projects have you found interesting to work on or would like to on in the future?

I find it very interesting to focus on the customer experience when discussing solutions. After all it is the customer that pays the fuel retailer. Examples include the convenience of paying with a mobile app at the pump that garages are now starting to install.

More technical challenges include ensuring that the flow rate of fuel into the vehicle is optimal. We also specialize in identifying an ideal location for drivers to refuel based on traffic flows and geo-location data sources. I like helping fuel retailers discover new sites and get ahead of the competition.

What are your thoughts on the current state of the fuel, retail and service sector in Australia?

It is an exciting time to be in this industry. So much change is happening with new fuels being introduced. Fuel retailers have excellent footprints and real estate to diversify and offer these new types of fuels.

The changing market presents opportunities for fuel retailers to pursue new customers, and enhance their convenience stores through better stock ranges and to capitalise on cross sell using loyalty data.