The Kalibrate retail round-up: November 2022
Superdrug’s marketplace goes live with 300 brands
UK health and beauty retailer Superdrug has launched marketplace with products from over 300 brands. Third-party products sit alongside Superdrug’s own range in a significant expansion of the brand’s online presence. This year both Superdrug and rival Boots’ announced marketplace concepts will be added to their e-commerce offers. While Superdrug is the first to go live, it will be fascinating to see which platform wins the battle in this Amazonification of the UK beauty market.
Amazon partners with Snap for AR fashion experience
Snapchat users will now be able to find the perfect eyewear via an augmented reality (AR) link-up with Amazon. The ‘virtual try-on’ will use a 3D asset standard that integrates Amazon’s library of product images with Snap’s AR tech. It’s an innovative move, and at huge scale. Glasses wearers tend to want to feel how frames sit on their face. And there is a demographic for whom trying on sunglasses was the staple of any trip to the mall… Can AR replicate these experiences? We’ll Snapchat you when we find out.
Target pivots to larger stores with new 150K-square-foot format
Having expanded small formats in urban areas, Target will focus on larger stores in coming years – but it will continue to open stores of other sizes too. Target believe the larger forms allow it to improve the delivery of its same day omnichannel services like BOPIS and curbside. Target will also remodel existing stores with more natural light, regionally sourced reclaimed wood and EV charging spaces.
Domino’s will have the biggest fleet of electric cars in the US
Low revs from an engine pulling up outside may no longer signal the arrival of your pizza order for Domino’s customers stateside. It’s going electric – and will have over 850 EVs by the end of 2023. Domino’s commitment to be net-zero by 2050 mirrors moves by other operations with large in-house delivery fleets. The company believes the roll-out of branded Chevy Bolts will help it attract new delivery drivers and come with lower maintenance overheads.
DroneUp partners with Walmart to make home deliveries even faster
The race for ever faster delivery continues. For those that find next day – or even same day delivery – a little sluggish, Walmart and DroneUp have partnered to deliver lightweight goods in as little as half an hour. Originally operating exclusively in Arkansas, the partnership will now offer drone delivery in Arizona, Arkansas, Florida, Texas, Utah, and Virginia to reach 4 million households. We can’t wait to see which brands will be next to enter the high-speed delivery space, so we’ve ordered a drone to give us an answer in the next half an hour.
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