Changes in consumer behavior and the rise of alternative fuels have propelled a decline in fuel volumes globally. The way fuel retailers traditionally generate profit is shifting and will continue to adapt in the coming years. In a world where the fuel and convenience revenue mix is changing, looking at your entire site holistically can drive performance improvements across the board.
With the right insight — fuel, and specifically fuel price — can be used as a lever to increase convenience store revenue, and boost overall site profitability.